About Pure Florida

Pure Florida is an award winning on-the-water attraction helmed by father-and-son duo Captains Lance H. and Harry Julian since 2008 who give their guests memorable experiences on the beautiful waters of SW Florida. At the time of purchase, there were only three vessels. Today, Pure Florida operates 20 vessels from marinas in Naples and Fort Myers for sunset and sightseeing cruises as well as boat and jet ski rentals, jet boat thrill rides, fishing charters, group events and educational student field trips.

The latest vessel welcomed into the Pure Florida family is M/V SEA FLIGHT. The Julians recognized the need to accommodate guests interested in fishing deeper waters and getting there faster to increase time for fishing. After three years working with boat designers M/V SEA FLIGHT became a reality! It is a testament to the Julians’ commitment to providing the best experiences!

The Father-and-son duo have an extensive maritime background. They are also partners in Marine Team International and Pure Image Productions, providing professional marine consulting, television and video production services. Lance and Harry Julian have helped to create some of the most memorable water scenes in film production, with credits including “Titanic”, “The Hangover II”, “Waterworld” and “Man of Steel”, and television credits including, The “Survivor” Series. As the fourth and fifth generation working within the maritime industry, Lance and Harry Julian enjoy sharing their passion and expertise with fellow adventurers in the Southwest Florida area. For more information, visit www.marineteam.net.